The Challenge
As Dyson expanded its U.S. presence, the brand needed a social strategy capable of translating its innovation-led reputation into meaningful engagement with American consumers while building long-term audience growth.
The Approach
Developed and launched Dyson's U.S. social strategy, establishing the brand's content ecosystem, audience approach, and platform framework. Built a social-first model that combined creator partnerships, product innovation, lifestyle storytelling, and community engagement to create a scalable presence designed to drive awareness, engagement, and long-term brand affinity.
Services
Aquisition Pitch Lead IG & Tiktok Strategy Community Development Strategy Content Production Lead
As Dyson expanded its U.S. presence, the brand needed a social strategy capable of translating its innovation-led reputation into meaningful engagement with American consumers while building long-term audience growth.
The Approach
Developed and launched Dyson's U.S. social strategy, establishing the brand's content ecosystem, audience approach, and platform framework. Built a social-first model that combined creator partnerships, product innovation, lifestyle storytelling, and community engagement to create a scalable presence designed to drive awareness, engagement, and long-term brand affinity.
Services
Aquisition Pitch Lead IG & Tiktok Strategy Community Development Strategy Content Production Lead
In 3 months...
50K
IG Followers
50K
IG Followers
60K
TikTok Followers
