American Express Travel & Dining
Making Travel & Dining Benefits Relevant Through Creator Storytelling
The Challenge
American Express offers some of the most valuable travel and dining benefits in the industry, yet many card members were not fully aware of how to maximize those benefits or integrate them into their everyday lifestyles.
The Approach
Developed a creator-led social content strategy that translated complex Membership Rewards and travel benefits into aspirational, lifestyle-driven storytelling. Leveraged creator content, and natural storytelling to demonstrate how card members could unlock premium travel and dining experiences while positioning American Express as a vessel to unlock these experiences.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
American Express offers some of the most valuable travel and dining benefits in the industry, yet many card members were not fully aware of how to maximize those benefits or integrate them into their everyday lifestyles.
The Approach
Developed a creator-led social content strategy that translated complex Membership Rewards and travel benefits into aspirational, lifestyle-driven storytelling. Leveraged creator content, and natural storytelling to demonstrate how card members could unlock premium travel and dining experiences while positioning American Express as a vessel to unlock these experiences.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
33.7M+
Impressions
Impressions
6%
Engagement Rate
6%
Engagement Rate
20
Creator Relationships
