The Challenge
As Small Business Saturday continued to grow nationally, American Express needed to sustain cultural relevance and participation while reinforcing its role as the program's founder and champion for its 15th year anniversary.
The Approach
Built social and creator strategies designed to celebrate local businesses through authentic storytelling. Leveraged creators and small business owners to amplify local voices and inspire action to shop small. The campaign transformed a single day of commerce into a broader community movement that generated engagement both online and offline.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
As Small Business Saturday continued to grow nationally, American Express needed to sustain cultural relevance and participation while reinforcing its role as the program's founder and champion for its 15th year anniversary.
The Approach
Built social and creator strategies designed to celebrate local businesses through authentic storytelling. Leveraged creators and small business owners to amplify local voices and inspire action to shop small. The campaign transformed a single day of commerce into a broader community movement that generated engagement both online and offline.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
66M+
Views
Views
10%
Engagement Rate
10%
Engagement Rate
13
Creators
