The Challenge
The growing popularity of destination-driven entertainment created an opportunity to connect travel benefits and Membership Rewards to cultural moments consumers were already passionate about.
The Approach
Developed a social and content strategy inspired by the cultural impact of The White Lotus, using creators and travel storytelling to showcase how card members could experience destinations featured in the series. Combined entertainment, aspiration, and rewards education into a social-first campaign designed to drive engagement, travel consideration, and awareness of Membership Rewards benefits.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
The growing popularity of destination-driven entertainment created an opportunity to connect travel benefits and Membership Rewards to cultural moments consumers were already passionate about.
The Approach
Developed a social and content strategy inspired by the cultural impact of The White Lotus, using creators and travel storytelling to showcase how card members could experience destinations featured in the series. Combined entertainment, aspiration, and rewards education into a social-first campaign designed to drive engagement, travel consideration, and awareness of Membership Rewards benefits.
Services
Creator Strategy Creator Identification Paid Social Amplification Creator Agenecy Identification
16M+
Views
Views
6%
Engagement Rate
6%
Engagement Rate
12K+
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